Industry News
NLB AI Think Tank Report
The National Lighting Bureau held an AI Think Tank on April 13, 2026. It brought together a cross-section of industry leaders to examine a question rapidly shifting from theoretical…
Lighting In Trauma Informed Spaces
By Mariel Acevedo, MIES – ALR & Amanda Schaneman, MIES – ETC Trauma informed design (TID) is a newer form of practice in the architectural community. It’s been around…
“Dark Light” & “Dark Optics” Trend Delivers Low Glare
A strong trend at LEDucation in April was an emphasis on “dark light,” “dark optics,” and low-UGR performance, especially in specification-grade architectural fixtures. What began as a design preference…
Product Monday: Redefining Motorized Remote Control Fixtures
Motorized architectural lighting is undergoing a meaningful shift, driven by a factor that has historically constrained its adoption: fixture size. For decades, remote-controlled luminaires delivering full pan, tilt, and…
Copper Telephone Line Phase Out Impacts Emergency Lighting
The phase-out of POTS (Plain Old Telephone Service) copper lines matters to the lighting industry mainly where lighting depends on legacy analog communications or building-life-safety infrastructure, not for everyday general…
“Big Light” Backlash Is Really A Light Distribution Problem
By Heesu Chung, Brand Lead, Warm by Design The consumer backlash against the “big light” is easy to dismiss as social-media shorthand, but the underlying issue is familiar to…
Residential Considerations for Adjustable White Light
By C. Webster Marsh, Lighting Controls Designer, Sladen Feinstein Integrated Lighting Changing White Lighting: What is the End-User’s Experience? I have learned that one of the fastest ways to…
Generate Sales Leads, Credibility, And Multipurpose Collateral
Whether you’re a manufacturer, rep, distributor, specifier, or contractor, the need to generate new business is the same. You want to drive incoming leads, in quantity. An integrated sales…
Product Monday: Smart Switches Keep Getting Smarter
I find it hard to keep track of all the different ways that controls are evolving. Lately, I’ve noticed smart wall controls are getting significantly more feature-rich. A few…
Can Lighting Industry Learn From Tech Sector Growth Hacking?
Growth hacking is not just about visibility or one-off campaigns. It requires a growth-driven mindset that treats marketing as an ongoing process of testing, learning, and continuous improvement. Growth…
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The LightNOW blog and newsletter are produced by Editor Suelynn Shiller
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