Promotional banner showing LED lamps: tubes, bulbs and a compact LED, with orange background and 'LED LAMPS All Shapes and Sizes' text on the left (Naturaled branding).

Education + Resources

Education + Resources, Lighting Industry

What To Know About “Sales Motion”

“Sales motion” is a startup and tech-industry buzzword that gained mainstream adoption around 2020 in the context of Go-To-Market (GTM) strategy and SaaS (Software as a Service) scaling. Origin and Popularization Pre-2020 Roots: While broader terms like “go-to-market strategy” trace back to business literature from the 1990s (such as Harvard Business Review articles on hybrid [...]

Education + Resources, Events

LEDucation 2027: Call For Speakers & Designer Day Added

  LEDucation 2027 has been expanded to give the lighting industry more education, more connection, and a more focused experience for the specification community. A call for speakers is now open, and a full third day reserved exclusively for designers has been added. LEDucation Call For Speakers LEDucation is accepting proposals for its 2027 educational [...]

Education + Resources

A Review Of Ten Color Rendering Metrics

  Here is a look at ten color rendering metrics: CRI / Ra: The most used Color Rendering Index (CRI), is based on averaging the first 8 test colors (R1–R8), out of the 15 tested, reported as a 0–100 score. It is a measure relative to a reference source, either sunlight or an incandescent / [...]

Education + Resources, Lighting Design

What Is Shadow Methodology In Lighting Design?

  “Shadow” is best understood as a lighting-design methodology that intentionally uses shadow as a design material, not as a flaw to eliminate. In practice, it means shaping light so shadows help define form, depth, texture, atmosphere, and emotional tone rather than simply filling everything with uniform brightness. Traditional lighting often tries to reduce shadows. Shadow-based [...]

Education + Resources, Lighting Industry

What is Design For Manufacturing & Assembly (DFMA)?

  Design for Manufacturing and Assembly (DFMA) is an engineering methodology that optimizes product design to minimize production costs and streamline assembly. By prioritizing how parts are made and put together early in the design phase, companies reduce part counts, accelerate time-to-market, and eliminate expensive downstream modifications. The methodology is divided into two complementary core disciplines: Design [...]

Education + Resources, Energy + Environment

Zhaga Standards Support “Circularity Lighting”

  Sustainability in lighting requires more than just LED light sources. It requires that luminaires be durable, repairable, and upgradable. Zhaga standards have been developed to standardize interface specifications for components of serviceable luminaires. Zhaga calls this framework “Circularity Lighting.” While quality luminaires are designed for lifetimes of 50,000 to 100,000 hours, many connectivity platforms [...]

Controls, Education + Resources

GSA Guide For LED Lighting & Controls For Federal Buildings

  Earlier this year, the U.S. General Service Administration (GSA) published LED Lighting and Controls Guidance for Federal Buildings. The guide was authored by the Pacific Northwest National Laboratory (PNNL), for the U.S. Department of Energy (DOE). The document provides guidance for Federal agencies to select the most cost-effective and energy-efficient lighting systems available. It [...]

Construction + Economy, Education + Resources

The Economic History Of Light

  The other day, I heard a repeat of an old Planet Money radio show episode on NPR about the history of light. Rather than just focus on the changes in technology over thousands of years, it really focused on the economic history of light. The story interviews a Yale economics professor who studied how [...]

Education + Resources, Lighting Industry

10 Easy Tips For Better Lighting Product Spec Sheets

  Having created many hundreds of lighting product spec sheets, here are my suggested tips for improving their clarity, design, and completeness: UNDERSTAND THE PURPOSE Always remember that the spec sheet has two purposes. The first is as a document to help sell the product, by highlighting up-front the key features, benefits, differentiation, and overall [...]

Education + Resources, Lighting Industry

tED magazine Replacing “lightED” with “electrifiED”

  After 7 years of publishing the lightED website, NAED’s tED magazine will stop publishing lightED and start publishing a new website, electrifiED, focused on electrification and the associated supply chain. All past lightED articles and future articles about lighting will be relocated to tedmag.com. Starting Monday, July 1, electrifiED will be published at www.tedelectrified.com [...]

Interior showroom with orange suspended linear lights, glass walls, and a reflective column; large white and yellow text promoting 'Urban Prebuilt Series' with a subtitle 'Ready-to-install linear lighting'.
Advertisement for LED lamps showing a filament bulb, a tube light, and a spotlight against an orange circle on a black background with the text 'LED LAMPS All Shapes and Sizes' and the Naturaled logo.

Events

IES Street & Area Lighting Conference
Light Expo London
Canada Light Expo 2026
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Event banner for Light+ Intelligent Building North America with dates March 15–18, 2027 in Las Vegas; includes a yellow 'Register Today' button and schedule details.
Dallas Market Center ArcLight Summit banner: Call for Speakers, June 22–23, 2027 — Apply Now (logo with colorful arc.”] ,

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