Resources

  The National Lighting Bureau held an AI Think Tank on April 13, 2026. It brought together a cross-section of industry leaders to examine a question rapidly shifting from theoretical to operational: how artificial intelligence will reshape the lighting sector. The consensus was unequivocal—AI is no longer a future consideration but an immediate strategic priority. [...]

  Whether you’re a manufacturer, rep, distributor, specifier, or contractor, the need to generate new business is the same. You want to drive incoming leads, in quantity. An integrated sales and marketing campaign must speak directly to your target customer and identify prospects that are interested in the type of lighting solutions that you offer. [...]

  The Association for Smarter Homes & Buildings (ASHB) surveyed 308 building owners, operators, IT leaders, and facility managers, in the US and Canada, about trends in smart buildings. The results are in ASHB’s report, 2025 Smart Building Trends & Technology Adoption. The document’s key finding is that smart building technology has moved from experimentation [...]

  Lighting Manufacturer M&A Transactions in the United States, Canada, and Europe Announcement Seller Country Description Buyer Details January Good Earth Lighting USA Environmental outdoor lighting Feit Electric Press Release February Pharos Controls UK Architectural entertainment lighting ETC Press Release February Nova Flex LED* USA Architectural/tape lighting Environmental Lights Press Release February Lumenture Canada Architectural [...]

  LinkedIn measured the year-over-year growth of marketing skills based on two criteria: Skill acquisition measures the growth of a given skill being added to member profiles. Hiring success measures the growth of a given skill possessed by members who have been hired in the past year. Here are LinkedIn’s top 10 fastest-growing marketing skills, [...]

  Lighting Manufacturer M&A Transactions in the United States, Canada, and Europe Announcement Seller Country Description Buyer Details October X-Laser USA Laser Light Manufacturer Elation Lighting Press Article October Barn Light Electric USA Vintage-Inspired Architectural Lighting Illumus Press Article October Gavita Italy Horticultural Lighting Management Press Article October Cree Lighting USA Residential Lamp Portfolio Only [...]

  It’s that time of year to complete business planning for 2026. There are so many changes occurring in the lighting industry, how can you stay on top of them all? LightNOW is here to help. We’ve published our white paper, Lighting Industry Trends For 2026, sponsored by the good people at naturaLED. This white paper [...]

  NEMRA Lighting, in partnership with the Illuminating Engineering Society (IES), has launched a comprehensive virtual Stepped Educational Curriculum designed to meet the growing demand for accessible, standardized professional development in the lighting industry. As lighting technologies become more sophisticated and client expectations rise, professionals—whether agents, manufacturers, or support staff—must possess more than sales skills; [...]

  It’s less than two weeks until LightFair in Las Vegas, NV. I’m looking forward to it, but not just for the trade show. I’ll also be part of two presentations on topics that I think are important. In each conference sessions, I get to co-present with an industry friend and veteran lighting consultant. Wednesday, [...]