Industry News
Creating Brand Authority In The Age Of Answer Engines
Brand authority now matters as much as or more than traditional keyword-focused SEO because search and AI answer systems increasingly reward recognizable, trusted entities over isolated pages. Authority is…
Lighting Systems Save More Energy Through HVAC Integration
By Szymon Slupik, President & CTO, Silvair Energy saving is the primary feature of lighting control systems. The concept is well known: dim the lights if there is…
A Review Of Ten Color Rendering Metrics
Here is a look at ten color rendering metrics: CRI / Ra: The most used Color Rendering Index (CRI), is based on averaging the first 8 test colors (R1–R8),…
Three Tariff Updates
The American Lighting Association (ALA) put out a government affairs newsletter, last week, summarizing a trio of federal trade actions announced in early June that are poised to reshape…
What Is Shadow Methodology In Lighting Design?
“Shadow” is best understood as a lighting-design methodology that intentionally uses shadow as a design material, not as a flaw to eliminate. In practice, it means shaping light so shadows…
Photobiological Hazard Assessment Of Orbital Solar Reflectors
By Eric Bretschneider, Ph.D Excerpts from a larger technical report, linked below. Executive Summary This report details a photobiological hazard assessment of the general concept of Orbital Solar Reflectors (OSRs).…
Press Room
Contact
The LightNOW blog and newsletter are produced by Editor Suelynn Shiller
Lighting Solution Development
7889 River Hill Lane, Alexandria, PA 16611-2604