Promotional banner showing LED lamps: tubes, bulbs and a compact LED, with orange background and 'LED LAMPS All Shapes and Sizes' text on the left (Naturaled branding).

David Shiller

Education + Resources, Lighting Industry

What To Know About “Sales Motion”

“Sales motion” is a startup and tech-industry buzzword that gained mainstream adoption around 2020 in the context of Go-To-Market (GTM) strategy and SaaS (Software as a Service) scaling. Origin and Popularization Pre-2020 Roots: While broader terms like “go-to-market strategy” trace back to business literature from the 1990s (such as Harvard Business Review articles on hybrid [...]

Light + Health, Research

Circadian Depression Study Puts Light & Health in Focus

  University of Sydney researchers have identified a proposed circadian subtype of depression in nearly one-quarter of a large Australian depression cohort—a finding that strengthens the case for investigating light’s role in mental health, without establishing that architectural lighting can treat the condition. Published October 20 in The British Journal of Psychiatry, the study examined 11,380 [...]

Lighting Industry

Will Your Website’s Next Redesign Be For AI Agents?

  Websites are acquiring a second audience: software that researches, compares and acts for customers. As that audience expands, businesses face a design question beyond mobile responsiveness or search rankings: can an AI agent actually use our website? The traffic shift is substantial. Cloudflare reported in September that daily requests from AI agents across its [...]

Lighting Industry, People

AI Disrupting The Career Ladder

  Artificial intelligence is changing the job market unevenly, and young workers may be bearing the heaviest costs. An October 13 Washington Post opinion article argues that AI is weakening the entry-level opportunities that traditionally help graduates build careers, even as it makes experienced employees more productive. The central concern is not simply whether machines [...]

Controls, Resources

CIE Technical Report On Adaptive Road Lighting Practices

  The International Commission on Illumination (CIE) has published CIE 258:2026, Adaptive Road Lighting, a technical report bringing together information on road lighting control systems installed worldwide. Announced in October, the publication examines how adaptive lighting can help reduce energy consumption and environmental impacts while maintaining road safety. For lighting designers, engineers, manufacturers and infrastructure managers, the report [...]

LED + SSL, Products + Technology

Product Monday: Seoul Semi’s WICOP 3 Raises Many Questions

This article is based on publicly available information, as of 10/30/26. Seoul Semiconductor’s WICOP 3 product release announcement, late last week, raises a fundamental question: how does it make white light without phosphor conversion of a blue LED chip? The company says affiliate Seoul Viosys has begun mass-producing rare-earth-free white microLEDs, reporting 0.015 lumens from [...]

Daylighting, Products + Technology

RYSE Expands Retrofit Window Automation, Distribution & Funding

  Motorization Without Replacement RYSE’s consumer product platform includes SmartShade, which attaches to compatible beaded-chain window coverings, and SmartCurtain, which motorizes curtains on existing rods or tracks. MOTORYSE brings the company’s technology to professional integrators, dealers and fabricators, supported by trade programs, professional integrations and dedicated distribution. The MOTORYSE Shade Motor offers wired power or [...]

Lighting Design

NKBA’s 2027 Kitchen Forecast Spotlights Integrated Lighting

  Lighting is moving from a finishing touch to a defining element of kitchen design, according to the National Kitchen & Bath Association’s 2027 Kitchen Trends Report. For lighting manufacturers, distributors and specifiers, the findings point toward opportunities in cabinet-integrated illumination, layered lighting and connected controls—supported by closer collaboration with kitchen designers. Released October 14, [...]

Awards, Events

A Call For Speakers, An Award, & A Registration Announcement

  Call For Speakers: ArchLIGHT Summit opened its 2027 Call For Speakers. The June 22-23 architectural lighting event in Dallas is seeking submissions from thought leaders under the theme “From Design Intent to Real-World Application,” focusing on case studies and how lighting ideas move from concept and specification through collaboration, installation, commissioning and into successful, [...]

Construction + Economy, Lighting Industry

AI Infrastructure Boom Strains PCB Materials Supply Chain

  Rapid investment in artificial intelligence and high-performance computing is straining the printed circuit board supply chain, pushing upstream suppliers to plan capacity expansions through 2029–2030. For lighting manufacturers, the report raises questions about future materials availability and procurement costs, likely impacting LED, driver, and control boards. Demand for higher-layer-count, denser PCBs using higher-performance materials [...]

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Events

IES Street & Area Lighting Conference
Light Expo London
Canada Light Expo 2026
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Event banner for Light+ Intelligent Building North America with dates March 15–18, 2027 in Las Vegas; includes a yellow 'Register Today' button and schedule details.
Dallas Market Center ArcLight Summit banner: Call for Speakers, June 22–23, 2027 — Apply Now (logo with colorful arc.”] ,

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