David Shiller

  Whether you’re a manufacturer, rep, distributor, specifier, or contractor, the need to generate new business is the same. You want to drive incoming leads, in quantity. An integrated sales and marketing campaign must speak directly to your target customer and identify prospects that are interested in the type of lighting solutions that you offer. [...]

  I find it hard to keep track of all the different ways that controls are evolving. Lately, I’ve noticed smart wall controls are getting significantly more feature-rich. A few examples are below. The Keilton+autani IWS102 & DWS102 by LiteTrace Brands Keilton+autani by LiteTrace Brands has transformed standard wall switches into intelligent control hubs that [...]

  Growth hacking is not just about visibility or one-off campaigns. It requires a growth-driven mindset that treats marketing as an ongoing process of testing, learning, and continuous improvement. Growth hacking is less about shortcuts and more about using data, creativity, and customer insight to turn attention into meaningful action. Digital marketing is the starting [...]

  While the data center and semi-conductor fab construction booms gets the headlines, there is also a less covered boom in infrastructure megaprojects. Many are in transportation, energy, and military projects. Examples include: The $7 billion Penn Station Transformation project in New York City. The $1.4 billion I-535 Latnik Bridge Project in Minnesota, for which [...]

  Researchers at CU Boulder have developed a way to make living algae emit light for much longer than the tiny flashes seen in nature, opening the door to electricity-free lighting and other “living material” applications. The team used simple chemical solutions to trigger sustained bioluminescence in Pyrocystis lunula, an algae embedded  in 3D-printable hydrogel [...]

  NEMRA Lighting, a division of the National Electrical Manufacturers Representative Association (NEMRA), has announced the launch of its inaugural Lighting Summit, a members-only strategic event designed specifically for independent lighting agents and manufacturers. Scheduled for October 15–17, 2026, at the Hilton Anatole in Dallas, Texas, the Summit introduces a new collaboration model focused on [...]

  Famostar’s O-Lux Lighting System shows how emergency lighting can be both highly functional and more sustainable. Built as a fully integrated oval luminaire, it combines general and emergency lighting in one design while also addressing glare control, flexible mounting, and an 8-year battery warranty. At the center of the product story is bio-circular attributed [...]

  A Penn State University study published in Leukos has examined how U.S. museum lighting professionals are actually using modern lighting technologies, especially LEDs, and how they choose lighting based on conservation, appearance, and standards. The study creates a current, practice-based snapshot showing that LED adoption is now widespread, but guidance is still applied unevenly [...]

  An interesting article in US Lighting Trends compares the economics of diesel vs. solar construction site light towers. The article argues that while diesel light towers remain the familiar default for construction jobsites, solar-powered area lighting is becoming a more compelling option as owners and contractors prioritize lower emissions, quiet operation, and long-term cost [...]