Lighting Industry

  Digital marketing firm, Unframed Digital, has published a 2026 report, Transparency Wins The Spec: How Product Brands Build Designer Trust Online. The report is based on a survey of 783 U.S. design professionals. Key survey findings include: 98 to 99% of design professionals shop for products online. 54% discover products through organic search. 59% [...]

  Design for Manufacturing and Assembly (DFMA) is an engineering methodology that optimizes product design to minimize production costs and streamline assembly. By prioritizing how parts are made and put together early in the design phase, companies reduce part counts, accelerate time-to-market, and eliminate expensive downstream modifications. The methodology is divided into two complementary core disciplines: Design [...]

  The phase-out of POTS (Plain Old Telephone Service) copper lines matters to the lighting industry mainly where lighting depends on legacy analog communications or building-life-safety infrastructure, not for everyday general lighting. The biggest effects are on emergency lighting controls, building automation, and any older sites where lighting systems share copper POTS/landline paths with alarms, fire [...]

  Whether you’re a manufacturer, rep, distributor, specifier, or contractor, the need to generate new business is the same. You want to drive incoming leads, in quantity. An integrated sales and marketing campaign must speak directly to your target customer and identify prospects that are interested in the type of lighting solutions that you offer. [...]

  Growth hacking is not just about visibility or one-off campaigns. It requires a growth-driven mindset that treats marketing as an ongoing process of testing, learning, and continuous improvement. Growth hacking is less about shortcuts and more about using data, creativity, and customer insight to turn attention into meaningful action. Digital marketing is the starting [...]

  While the data center and semi-conductor fab construction booms gets the headlines, there is also a less covered boom in infrastructure megaprojects. Many are in transportation, energy, and military projects. Examples include: The $7 billion Penn Station Transformation project in New York City. The $1.4 billion I-535 Latnik Bridge Project in Minnesota, for which [...]

  NEMRA Lighting, a division of the National Electrical Manufacturers Representative Association (NEMRA), has announced the launch of its inaugural Lighting Summit, a members-only strategic event designed specifically for independent lighting agents and manufacturers. Scheduled for October 15–17, 2026, at the Hilton Anatole in Dallas, Texas, the Summit introduces a new collaboration model focused on [...]

  The FCC has voted unanimously proposing to bar Chinese and Hong Kong testing labs from certifying electronics for sale in the U.S., expanding an earlier restriction aimed at labs tied to the Chinese government and other national-security risks. The move is meant to reduce the chance that insecure or compromised devices enter the U.S. [...]

  By Eric Pollack, President, ESP Prosearch & David Shiller, Executive Recruiter, ESP Prosearch The following article was originally published in US Lighting Trends. Special thanks to David Gordon and Linda Longo. From our vantage point as executive recruiters in the lighting industry, 2025 saw a pronounced contraction in hiring activity. Organizations adopted a defensive [...]