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OLEDWorks Announces New Automotive Brand, Atala

OLEDWorks Announces New Automotive Brand, Atala


For a couple years, OLEDWorks has been developing and supplying cutting edge OLED tail lights to Audi. These tail lights go beyond indicating breaking. They also provide symbols alerting drivers behind the tail lights of accidents, construction, other road hazards, and personalization of the tail lights, by the owner. More information on the latest Audi-OLED taillights can be found here.

To build on its success with Audi, OLEDWorks announced at January’s CES that it is launching a new automotive brand, called Atala. The brand will target automotive Tier 1 suppliers and OEMs. Atala plans to expand from red-only tail lights to amber and white emitting OLED panels, as well. Atala also plans to develop OLED turn signals.

More information on Atala can be found here.



All Images: Atala.OLEDWorks.com


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David Shiller
David Shiller is the Publisher of LightNOW, and President of Lighting Solution Development, a North American consulting firm providing business development services to advanced lighting manufacturers. The ALA awarded David the Pillar of the Industry Award. David has co-chaired ALA’s Engineering Committee since 2010. David established MaxLite’s OEM component sales into a multi-million dollar division. He invented GU24 lamps while leading ENERGY STAR lighting programs for the US EPA. David has been published in leading lighting publications, including LD+A, enLIGHTenment Magazine, LEDs Magazine, and more.


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