Craig’s Lighting Articles, LED + SSL, Light + Art

Target Breezeway

My earlier post about an artist using the Tweenbots as a vehicle to explore how people interact with space reminded me of the Target Breezeway project at Rockefeller Center in New York City, designed by Electroland, LLC, where visitors to a room connecting the top-floor observation decks are invited to interact with room surfaces through patterns of light and color that playfully mimic their own movement.

breezeway_interactive_led_lighting1

I wrote about this project for Archi-Tech Magazine here.

As each visitor enters the 20×20 Target Breezeway space on the 69th floor of Rockefeller Center, he or she is automatically assigned a “personality” by a 3D tracking system and then followed by an individual signature of light colors and patterns via an interactive LED system.

author avatar
Craig DiLouie

Events

American Lighting Association Annual Conference
ArchLIGHT Summit
NYControlled 2025
ALAN 2025 – Artificial Light At Night Conference 2025
BD|NY
Click For More

Archives

Categories