The NAHB’s “What Home Buyers Really Want” study surveyed home buyer preferences for technology features in new homes. Here are the key findings and trends:
Top Technology Features
The study revealed that home buyers prioritize technology features that enhance energy efficiency and improve safety:
- Programmable thermostat (78% rated as essential/desirable)
- Security cameras (76%)
- Video doorbell (74%)
- Wireless home security system (70%)
Lighting Control System ranked 6th out of the 19 features surveyed.
Main Goals for Home Technology
Buyers are primarily looking for technology that helps them:
- Improve Energy Efficiency
- Programmable thermostat
- Multi-zone HVAC system
- Lighting control system
- Energy management system/display
- Increase Safety
- Security cameras
- Video doorbell
- Wireless home security system
- Wired home security system
Widespread Appeal
The study found that 16 out of 19 technology features were rated as essential or desirable by at least 50% of home buyers, indicating a strong overall interest in home technology.
Demographic Variations
The study also analyzed preferences based on various demographic factors:
- Age: There were significant differences in preferences between the youngest and oldest buyers for five technology features.
- Income and Price Point: The prevalence of virtual tours varied based on buyers’ income levels and expected home prices.
Implications for Builders and Developers
These findings suggest that incorporating energy-efficient and safety-enhancing technologies into new homes is a strong selling point. Builders and developers should consider including features like programmable thermostats, security cameras, video doorbells, and smart lighting to meet buyer expectations.
Read the full story here.
You must be logged in to post a comment.