Lighting Industry

Deep & Narrow Targeting of Workflows is AI’s Next Frontier

Some experts are predicting that AI will evolve away from a general prompt bot exemplified by OpenAI’s ChatGBT or Google’s Gemini, and take over highly specialized corporate workflows as the next phase of AI. This next phase of AI will go very deep and narrow. Here is an example:

Typeface Arc

A startup named Typeface just announced that it is developing an AI software (SaaS), Typeface Arc, that will automate large marketing campaigns. The AI will be capable of crafting a message, targeting an audience, as well as learning a company’s existing data, brand style, and analytics. The AI will then generate email outreach, blogs, and social media posts. After the campaign launches, the program monitors how the campaigns are performing and suggests improvements to messaging or targeting to increase results.

Typeface was created by the former CTO of Adobe, Abhay Parasnis, and it is targeted at very large corporations that can afford the cost of hundreds of thousands of dollars. If that cost comes down over time, it could affect how even small to medium businesses perform their marketing. Perhaps what’s most impressive is how many different marketing tasks Typeface Arc integrates together, including graphic design. Through 2023, Typeface raised $165 Million and has a valuation of $1 Billion, with investors including Salesforce, Google, and Microsoft. Typeface plans to expand Arc into other business functions, including worker training, internal communications, and employee recruitment. More information is available here.

What Does This Mean For Lighting?
It’s not difficult to imagine how various deep & narrow AI programs could revolutionize the lighting industry. Marketing, operations, HR, accounts payable & receivable, employee training, lighting design, industrial design, and many other business functions could each get specialized AI platforms that manage and troubleshoot each business role.



author avatar
David Shiller
David Shiller is the Publisher of LightNOW, and President of Lighting Solution Development, a North American consulting firm providing business development services to advanced lighting manufacturers. The ALA awarded David the Pillar of the Industry Award. David has co-chaired ALA’s Engineering Committee since 2010. David established MaxLite’s OEM component sales into a multi-million dollar division. He invented GU24 lamps while leading ENERGY STAR lighting programs for the US EPA. David has been published in leading lighting publications, including LD+A, enLIGHTenment Magazine, LEDs Magazine, and more.


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