Craig’s Lighting Articles, LED + SSL, Light + Art

Target Breezeway

My earlier post about an artist using the Tweenbots as a vehicle to explore how people interact with space reminded me of the Target Breezeway project at Rockefeller Center in New York City, designed by Electroland, LLC, where visitors to a room connecting the top-floor observation decks are invited to interact with room surfaces through patterns of light and color that playfully mimic their own movement.


I wrote about this project for Archi-Tech Magazine here.

As each visitor enters the 20×20 Target Breezeway space on the 69th floor of Rockefeller Center, he or she is automatically assigned a “personality” by a 3D tracking system and then followed by an individual signature of light colors and patterns via an interactive LED system.

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Craig DiLouie


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