Lighting Industry, Philanthropy & Community Service

Fall Philanthropy Series: Lighting Veteran’s Fight To End Pancreatic Cancer

Today, LightNOW is shining some light on World Pancreatic Cancer Day. We learned about World Pancreatic Cancer Day through Eric Borden, lighting industry veteran and CEO of Verozza Lighting. Eric is passionate about his philanthropic efforts because the issue is personal for him. Eric volunteers for PanCan, a nonprofit providing patient support and funding researchLighting Veteran’s Fight To End Pancreatic Cancer to end pancreatic cancer.  As one of the 12% of pancreatic cancer survivors that is thriving more than five years after diagnosis, Eric shared with us that “12% is certainly not enough.”

Eric’s involvement with PanCan includes television appearances to increase awareness of pancreatic cancer, and other awareness and fundraising activities like being a team leader for his local Purple Stride event (more on that below). Eric points out that the funds raised for PanCan go to research, clinical trials, patient services, and advocacy.

We asked Eric about his experience as a PanCan volunteer. He shared, “I feel as though volunteering will help to raise the five year survival rate way beyond 12%.” He continued, “…my work helps us to eventually reach that goal, so no one else may suffer with pancreatic cancer. My relationships, that I’ve developed over the years, have both happy and sad stories. The best part of volunteering is comforting those who have lost loved ones, meeting other survivors, the ability to point people toward needed services, and just being the source of comfort and hope.”

As mentioned above, one of Eric’s volunteer activities is serving as Team Captain for his local  Purple Stride event. Each April, PanCan organizes nearly 60 Purple Stride events across the country. These community celebrations bring together those affected by the disease while raising funds that are needed for research, clinical trials, and patient support.  You can join us in showing support for Eric’s work with PanCan by making a donation to PanCan through Eric’s team page.

Pancreatic cancer is the 10th most commonly diagnosed cancer in the U.S., with 175 people diagnosed each day. Visit the PanCan site for more information on pancreatic cancer, signs and symptoms of the disease, and resources for patients and their families.


If you are experiencing any of these symptoms, it is important to bring them up with your doctor.

Top image: Eric Borden

Other images:

  • Eric Borden November 20, 2023, 5:50 AM

    Thank you for publishing this! If anyone needs any assistance, please contact me at

    • Suelynn Shiller November 22, 2023, 4:24 PM

      Thank you Eric for sharing your story with LightNOW readers!


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