Royal Philips is piloting with retailers an intelligent lighting system that provides a personalized shopping experience. The system uses intelligent LED in-store lighting to communicate location-based information to shoppers via a smartphone app which they can opt to download. The lighting communicates with the app to send special offers and information to the shopper, relevant to their location in the store.
Philips’ connected retail lighting system will benefit shoppers by giving them greater personal control of their shopping experience. Retailers will benefit by building customer loyalty and sales by providing targeted information and discount coupons at their precise position in the store, when shoppers need it most and are most receptive. Retailers will also benefit from Philips’ energy efficient LED lighting which provides improved lighting levels and lower electricity bills.
The system works by using lighting fixtures that form a dense network that not only provide high quality light but also acts as a positioning grid. Each fixture is identifiable and able to communicate its position to an app on a shopper’s smart device. This enables the shopper to get information related to his position in the store as they move around the store and location-based services to be triggered. Communication with the smartphone is by Visual Light Communications.
If a shopper plans to make a Mexican meal for dinner, the app on their smart phone can serve as a “personal shopper.” It can point him or her to the aisle where they would find a jar of guacamole, or, if they preferred to make it fresh, plot a route through the aisles to the avocados, tomatoes, onions, chilies and limes. As the shopper approaches various products, the app could also introduce new brands available in the store or make suggestions for alternate recipes.
You must be logged in to post a comment.