GE Lighting will bring to market this year a unique new incandescent-shaped light bulb that combines the instant brightness of halogen technology with the energy efficiency and longer rated life of CFL technology.
The initial product launch will bring U.S. and Canadian consumers GE Reveal® and GE Energy Smart® Soft White varieties that offer significantly greater instant brightness than current covered CFLs, while preserving the energy efficiency and long life attributes that have elevated CFLs as a lighting staple in many households.
“When you look at our prototype incandescent-shaped bulb with that little halogen capsule nestled inside our smallest compact fluorescent tube, you’re seeing a byproduct of our intense customer focus and our innovation mindset,” says Kristin Gibbs, general manager of North American consumer marketing, GE Lighting. “We’ve constantly improved the initial brightness of our CFLs but customers haven’t been wholly satisfied. This is a giant leap forward.”
LightNOW’s take: Can’t wait to try it.
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