Be the Light Campaign to Recognize Positivity

LEDVANCE (SYLVANIA lighting) is working with Be The Light Campaign to create a movement of spreading light, joy and positive energy.

LEDVANCE is asking people to visit www.sylvania.com/BeTheLight to nominate a friend or loved one who defines what is means to “Be The Light”—a person who exudes positivity, does things to brighten others day out of the kindness of their heart, encourages others to find the best in themselves.

Out of these nominations, 50 people from around the country (the contest is only open to legal U.S. residents) will be chosen at random and honored with a thank you gift and highlighted on social media starting on Random Act of Kindness Day (Feb 17) as a way to honor them and to share stories of positivity to help brighten up the rest of the country.

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