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Interviews + Opinion

Craig’s Lighting Articles, Interviews + Opinion

Universal’s Chris Holstein Talks Distributor Opportunity Replacing LED Drivers

I recently had the opportunity to interview Chris Holstein, VP Product Management, Pricing, Marketing for Universal Douglas for an article I’m developing for the May 2023 issue of tED Magazine, the official NAED publication. The topic: opportunities for distributors serving the LED driver replacement market.

Interviews + Opinion, Products + Technology

Interview: ChatGPT’s Predictions For The Future Of Lighting Technology

I recently had the opportunity to sit down for an exclusive (not really) interview with the new know-it-all. Arguably, one of the smartest smarty-pants in the world, OpenAI’s ChatGPT, an AI chatbot knowledgeable on everything in the world, until 2021. My interview focused on how lighting technology will evolve in the near future. SHILLER: What [...]

Energy + Environment, Interviews + Opinion

Sustainability And Light Emitting Diodes (LEDs)

A recent editorial in LD&A magazine noted that we no longer have to single out “LED” lighting projects because now almost all projects use LEDs. There is no question that LEDs have drastically reduced energy use in both new construction and retrofit projects. So much so that some are arguing if we even really need lighting energy codes anymore.

Interviews + Opinion, Products + Technology

Weighing Into The Lighting Innovation Debate

A debate has recently emerged between industry thought leaders about whether or not innovation has significantly slowed in the lighting industry. On one side, during an interview at Light+Building, industry thought-leaders Mark Lien and Randy Reid argue innovation has slowed. On the other side, thought-leader Carrie Meadows argues that innovation hasn’t slowed, but rather needs to be redefined, in a recent opinion piece published in LEDs Magazine. David weighs in to the debate in today’s LightNOW post.