I recently learned about a new type of software for lighting manufacturers that strattles many of the typically siloed configurators, CRMs, PIMs, spec sheet generators, AI analytics, branded portals for reps and specifiers, and product spec search.
Electrify Connect is positioning itself as a unified software platform for lighting manufacturers seeking to modernize the path from product configuration to quotation, submittal, order visibility and channel support. Rather than offering a standalone quoting tool, the platform combines CPQ, CRM, product-information management, analytics, specification search, automated document creation, AI assistance and ERP integrations in a single manufacturer-controlled environment.
At its core is a rules-based configurator designed for the complexity familiar to architectural and commercial lighting suppliers. Manufacturers can encode ordering-guide logic, compatible accessories, conditional options, price adders, partner tiers and lot-break structures. As a representative chooses options such as voltage, lumen package, CCT, mounting, optics, controls or emergency equipment, Electrify dynamically builds the part number and prevents invalid combinations from progressing to a quote. That approach could reduce the configuration errors and back-office intervention that often accompany sophisticated luminaire families.
The platform extends that configurator into project-based CPQ. Users can group multiple quotations and revisions under a project, manage bid phases, attach files and comments, apply customer-specific pricing, calculate margins and commission, and route exceptions—such as discounts beyond a defined threshold—for approval. Quotes can be rendered as branded PDFs with automated line-item descriptions, while follow-up workflows are intended to keep open opportunities from going dormant. Electrify says its site experience has produced a 10-times faster quote turnaround and more than 70 hours saved monthly for at least one customer; those figures should be understood as vendor-reported results.
For the lighting industry, the portal and search capabilities may be particularly significant. Manufacturers can provide sales agencies, distributors, engineers and specifiers with access to a branded portal where they can locate products, configure valid catalog numbers and request quotations. Structured product data—rather than disconnected PDFs—supports filtering by values such as CCT, lumens, mounting, input voltage or dimming. The platform also uses natural-language search, allowing a user to request, for example, a “4-inch downlight, 3000K, wet rated” product and receive catalog matches filtered against the manufacturer’s own specifications.
Electrify also automates a pain point for many lighting companies: maintaining current spec sheets and submittal packages. Product specifications, ordering guides, rules and branded layouts are assembled from live catalog data. When a product option or specification changes, affected documents can be updated and revisions tracked. The system can generate bid-time submittals that include covers, contacts, fixture schedules and associated cut sheets, while retaining the manufacturer’s own branding.
The company’s AI layer is framed as an operational assistant rather than an autonomous decision maker. It can ingest ordering guides, specification sheets, price files and SKU exports to draft a structured catalog for review; help users find products, prepare quote drafts, summarize information and analyze activity; and propose catalog changes. Electrify emphasizes that pricing, specifications and rule changes remain staged for human review and approval before publication.
Finally, Electrify is designed to sit alongside existing systems. The company describes ERP connectivity for orders, shipments, invoices, payments, pricing, inventory and fulfillment, plus support for tools such as QuickBooks, SAP, Oracle NetSuite, Microsoft and spreadsheets. With typical implementations at 30 to 90 days, the platform appears aimed at manufacturers that want to start with configuration and quoting, then progressively digitize their broader product-data and sales-channel workflows.
More information is available here.
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