Every business wants to grow sales and revenue, but far fewer businesses do the planning and execution to grow their email distribution lists as a way to grow sales. This simple strategy expands email marketing reach, can generate more hot sales leads, and significantly increase your company’s brand awareness.
To build your company’s B2B email distribution list, there are a range of proven strategies to consider. Here are eight ways that you can grow your B2B email list, while complying with anti-spam laws:
Define Your Target Audience
- Identify Decision-Makers: Focus on key roles like specifiers, procurement managers, CEOs, and operations directors in companies most likely to benefit from your products or services.
- Segment by Industry, Company Size, and Geography: This ensures you capture only relevant contacts and tailor your outreach campaigns for maximum engagement.
Use High-Value Gated Collateral For Both Lead Gen & List Building
- Create and Offer High-Value Collateral: Examples include eBooks, whitepapers, case studies, industry reports, and templates. Manufacturers can offer technical documentation, best-practices guides, or product configuration tools in exchange for business emails.
- Host Webinars or Virtual Events: Gated registrations for webinars, workshops, or product demos attract quality prospects and provide a natural way to collect business emails.
Optimize Your Website and Landing Pages
- Email Sign-Up Forms: Place forms at strategic points (blog posts, resource centers, exit-intent pop-ups) on your website to encourage visitors to subscribe.
- Compelling CTAs: Use clear calls to action that explain the benefit of joining your email list (e.g., “Sign up for the latest manufacturing trends and technical updates”).
Leverage Social Platforms and Networking
- LinkedIn Outreach: Use LinkedIn to connect with decision-makers, share lead magnets, and join industry groups for direct outreach.
- Social Media Promotions: Regularly promote gated resources and newsletters on LinkedIn, Facebook, and industry forums.
Partner and Collaborate
- Strategic Partnerships: Team up with suppliers, trade associations, or industry publications to co-host events, webinars, or create joint resources that require email sign-up.
- Referral Programs: Incentivize current customers or partners to refer relevant contacts from their networks.
Use Advanced List-Building and Prospecting Tools
- Database & Prospecting Platforms: Tools like ListKit, Snov.io, UpLead, and Salesgenie provide access to large databases of verified business contacts—allowing you to filter by industry, company size, and decision-maker roles.
- Email Capture Tools: Popup and form builders like Mailchimp, HubSpot, OptinMonster, and Typeform can help automate email collection and manage your lists for compliance and quality.
Manual Prospecting
- Industry Directories and Trade Shows: Collect business cards and contact info from industry events, exhibitions, and directories. Manually verify and upload contacts to your CRM or email service.
- Company Website Research: Identify target companies and retrieve contact details from their staff pages or press releases.
Ensure Data Privacy and List Quality
- Comply with Global Regulations: Secure permission to email contacts, and offer easy unsubscribe options to stay compliant with CAN-SPAM, GDPR, etc.
- Validate and Clean Lists Regularly: Use list-cleaning tools to remove invalid emails and avoid deliverability issues.
By considering some of these strategies, companies within the lighting industry can increase their high-quality, compliant, B2B email distribution list—growing targeted outreach, increasing engagement, and expanding sales pipelines.
For some companies with limited internal expertise or limited marketing bandwidth, an outside marketing consultant can be utilized to:
- Research your ideal customer profile.
- Recommend sector-specific list building & lead generating gated collateral.
- Suggest tools and platforms for your marketing needs.
- Execute on list building activities above.
To discuss growing your sales, email distribution lists, target customers, and channels, contact David Shiller, Business Development & Marketing Consultant at david@lightnowblog.com.
Image: Pixabay.com
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