Lighting Industry

Amazon Eliminating Private Brands For Lighting

David Shiller September 29, 2023

Amazon Eliminating Private Brands For Lighting

Amazon.com announced in August that it is eliminating 27 of its 30 private label brands across home goods and apparel. Amazon Basics and Amazon Essentials will continue with opening price point apparel. The two Amazon private brands that offered residential lighting were Stone & Beam and Rivet. One published report said both of these private brands will be among those eliminated.

The website, Retail Dive, said a 2019 legal filing showed Amazon claimed 158,000 private label items across 43 brands selling on the site. Last month’s announcement is not the first private brand elimination announcement, but it is the largest such announcement yet.

The news should be welcomed by both lighting manufacturers selling on Amazon as well as those that aren’t. Read the full story on Dallas Market Center’s Daily Dose, here.

Amazon Eliminating Private Brands For Lighting

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David Shiller

David Shiller is the Publisher of LightNOW, and Senior Business Development Consultant at Capacity Consulting, a North American consulting firm providing business development services to advanced lighting manufacturers. The ALA awarded David the Pillar of the Industry Award. David has been co-chair of the ALA’s Engineering Committee since 2010. David established MaxLite’s OEM component sales into a multi-million dollar division. He invented GU24 lamps while leading ENERGY STAR lighting programs for the US EPA. David has been published in leading lighting publications, including LD+A, enLIGHTenment Magazine, LEDs Magazine, and more.

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Launched in 2001, LightNOW covers the rapidly changing lighting world for lighting people. Check-in daily to see new posts by Editor David Shiller, Craig DiLouie, and other experts in the lighting field including consultants and lighting designers. Posts include news items to keep you up to date, short opinion pieces to invite you to consider another point of view, new products every Monday, and links to new research and tools to help you design with light. Also be sure to subscribe to the LightNOW newsletter (free), which is published every two weeks as a digest of articles on the site. We always welcome your feedback, so feel free to comment on any of the stories that appear here at LightNOW. If you are a manufacturer, LightNOW offers a low-cost ad vehicle to reach thousands of specifiers, contractors, reps, distributors, consultants, owners, and other stakeholders in the sales channel. For advertising inquiries, contact Suelynn Shiller. Thank you for visiting, and we hope you find LightNOW useful for your career in lighting

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