August 2017

LIGHTFAIR Issues Call for Speakers

Craig DiLouie August 2, 2017

LIGHTFAIR has issued a call for speakers for 2018. The submissions process launched July 11 and closes August 11 (they sent out the announcement July 26). Click here to submit a proposal.

Lighting Industry

How Distributors Can Up Their Lighting Game

Craig DiLouie August 1, 2017

tED Magazine recently published two online articles about how electrical distributors can up their lighting game in a competitive marketplace. Namely, through partnerships, relationships and adding value throughout the procurement process, from “show don’t tell” product introductions to negotiating the best price to ensuring good service. Read part 1 here. Read part 2 here.

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Launched in 2001, LightNOW covers the rapidly changing lighting world for lighting people. Check-in daily to see new posts by Editor David Shiller, Craig DiLouie, and other experts in the lighting field including consultants and lighting designers. Posts include news items to keep you up to date, short opinion pieces to invite you to consider another point of view, new products every Monday, and links to new research and tools to help you design with light. Also be sure to subscribe to the LightNOW newsletter (free), which is published every two weeks as a digest of articles on the site. We always welcome your feedback, so feel free to comment on any of the stories that appear here at LightNOW. If you are a manufacturer, LightNOW offers a low-cost ad vehicle to reach thousands of specifiers, contractors, reps, distributors, consultants, owners, and other stakeholders in the sales channel. For advertising inquiries, contact Suelynn Shiller. Thank you for visiting, and we hope you find LightNOW useful for your career in lighting

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