According to a survey of retailers conducted by Pacific Gas & Electric and the California Lighting Technology Center (CLTC), many are unhappy with their lighting, suggesting a selling opportunity for specialists capable of demonstrably improving lighting.

A majority of respondents (56 percent) are either “somewhat unsatisfied” (40 percent) or “not at all satisfied” (16 percent) with their current lighting system. Only 10 percent are “very satisfied.” A majority of retailers believe that a lighting upgrade should increase sales (47 percent), decrease costs (14 percent) or both (37 percent).

There’s a lot more revealing information in this column I wrote for ELECTRICAL CONTRACTOR.

Check it out here.