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Lighting Industry

Nora Lighting Names Warshaw New Sales Agency for NYC

Craig DiLouie October 4, 2010

Nora Lighting recently announced the appointment of Warshaw Inc. of Brooklyn, NY, as the company’s new commercial sales agency for New York City. Under the direction of President Howard Elman, Warshaw Inc (formerly Warshaw Electric) has served the greater New York City market for more than 40 years. The company has over 90,000 square feet of warehouse capability and a fleet of delivery trucks, in addition to will-call orders. In addition to Nora Lighting fixtures, the firm represents electrical, data communications, lighting and industrial products to electrical distributors. Currently, Warshaw stocks more than 1,000 Nora SKUs, but this will be increased to more than 2,000 Nora SKUs in the very near future, according to Fred Farzan, president of Nora Lighting.

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Craig DiLouie
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Launched in 2001, LightNOW covers the rapidly changing lighting world for lighting people. Check-in daily to see new posts by Editor David Shiller, Craig DiLouie, and other experts in the lighting field including consultants and lighting designers. Posts include news items to keep you up to date, short opinion pieces to invite you to consider another point of view, new products every Monday, and links to new research and tools to help you design with light. Also be sure to subscribe to the LightNOW newsletter (free), which is published every two weeks as a digest of articles on the site. We always welcome your feedback, so feel free to comment on any of the stories that appear here at LightNOW. If you are a manufacturer, LightNOW offers a low-cost ad vehicle to reach thousands of specifiers, contractors, reps, distributors, consultants, owners, and other stakeholders in the sales channel. For advertising inquiries, contact Suelynn Shiller. Thank you for visiting, and we hope you find LightNOW useful for your career in lighting

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