Interviews + Opinion

Steve Frey on “Iconography and Weathervanes”

Craig DiLouie October 17, 2009

Steve Frey, design director and an architect at Maclay Architects in Waitsfield, VT, contemplates the strong visual messaging and even deeper meaning in simple objects such as weather vanes. He says, “By learning to look at the everday object such as this and wonder why it is so powerful, we can use this lesson in seeing to communicate meaning and symbolism intrinsic to creating design which connects to the emotions and resonates with the subconscious … Another reason not to look down at your feet, but rather up to the sky, out of your ordinary field of view.”

Read the post and learn more about Steve’s blog here. Can you think of any examples in lighting? The incandescent light bulb shape that has come to mean Eureka! as much as Light Source? Exit signs, of course. What about globes? Circles? What comes to mind?

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