Lighting Industry

New Lighting Agent Organization Launches

Craig DiLouie December 15, 2021

Today, the American Association of Independent Lighting Agents (AAILA) announced the official launch of www.lightingagents.org and invited independent lighting and controls agencies and their partnering manufacturers to join as Founding Members.

Founding Members who join in 2021 with the code EARLY will enjoy discounted dues in 2022 and 2023.

CM Buck & Associates, an independent lighting agency in Indiana, and Ascenti Lighting, a custom manufacturer in California, were the first agent and manufacturer members respectively.

The new organization is actively planning two events in 2022:

• the first annual AAILA Principals Meeting for leaders of member agencies and manufacturers on March 14, 2022 at LEDucation in New York City; and
• a full membership networking event in Las Vegas on June 20, 2022 before LightFair.

In addition to the events and creating an industry standard agency agreement for use by members, AAILA’s 2022 online training modules will include current lighting industry topics presented from a non-proprietary but sales-oriented perspective like “Selling Dark Skies” as well as a “Lighting Agent 101” series for people new to the industry.

Click here to learn more.

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