Philips Lighting recently announced its Location Lab partner program, comprised of companies developing innovative applications for its highly accurate indoor positioning system.

The Location Lab partner program enables collaboration with industry leaders and start-ups to explore novel uses of the Philips’ indoor positioning system that appeal to innovation leaders in retail, malls, offices and other industries.

First partners to join include leaders in IT and system integration such as SAP1, Microsoft, and Capgemini, strategic enterprise technology advisors and market leaders in handheld computers and electronic shelf labels such as Zebra Technologies and SES-imagotag, location based service software providers such as Favendo, Adactive, Vipera, Nakko and Mapiq, and parties active in robotics such as Blue Jay.

The announcement of the Location Lab partner program builds on Philips Lighting’s previously announced partnership with product mapping and search provider Aisle411 and the YellowDot program to open the technology to other lighting OEMs. Partners in the Location Lab program get access to Philips’ indoor positioning software development kit and an evaluation kit comprised of indoor positioning LED lights. This allows them to easily gain familiarity with the indoor positioning technology and explore innovative use cases.

Philips Lighting utilizes a combination of its Visible Light Communication technology, Bluetooth, and the smartphone’s inertial sensors to deliver an indoor positioning system that offers 30 cm accuracy plus orientation, in-pocket notifications, and analytics. Visible Light Communication works by individual light points transmitting their location through modulation of light that can be detected by a smart phone camera but not by the human eye. The data stream is one-way and no personal data is collected by the lighting system.

This is a fascinating technology with a lot of potential. I’m looking forward to seeing where visible light communication will take us.

LEDs Magazine has more here.