Interviews + Opinion

Zia Eftekar and Mark Rea Discuss Measuring and Promoting Lighting’s Value

zia eftekarMark Rea, Director of the Lighting Research Center, and Zia Eftekhar, former Chairman of Philips Lighting North America, recently sat down to discuss promoting the value of light to end-users.

The resulting 30-minute conversation, focusing on how to measure the actual value of light using new value metrics and how to communicate this value to the public, was recorded and is available in a video here.

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Craig DiLouie

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